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“At Palmchip, where I was VP of Marketing, Shelley was able to use her experience along with her knowledge of core marketing processes to keep our project on schedule and meet budget targets. She is articulate in explaining both her methodology and its benefits to high-level executives, as well as to managers and staff members. This is a key to obtaining early and complete buy-in, which, in my experience, in critical to the success of a project.”

MJ
Vice President
Palmchip

 

How Do You Bring Innovation into the Core Business?

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Brad Power, management consultant, blogger for Harvard Business Review, and partner at FCB Partners in Boston started a LinkedIn dialog with the question, How Do You Bring Innovation into the Core Business? a few weeks ago. I was too late to join in, but I thought there were several worthwhile responses and I wanted to […]